Designing the Arc Coast

“What do people love about their center console and what do they just tolerate?”

This question guided the design of the Arc Coast. We didn’t set out to polish up a classic or simply electrify a familiar layout. It was about using electric power as a starting point to make smarter, more boater-focused decisions.

What we heard at the dock

Before the first sketch, before the first 3D model, the team started with research. Not behind a computer, but out in the wild — talking to center console owners, walking docks, and observing how people actually use their boats.

We know people use their boats for more than just fishing. They pull up to sandbars, go swimming with their kids, and host friends for a sunrise cruise. But traditional center consoles aren’t optimized for these moments.

That gap shaped the Arc Coast. With spacious seating, easier access to the water, and thoughtful details to help you captain with confidence, it’s built to elevate every type of day on the water.

Reclaiming the waterline

Designing with electric propulsion gave the team more flexibility. Without the footprint of a traditional gas outboard, we could push the usable space right to the edge of the hull. What emerged is a different kind of transom — flat, clean, and open.

“It sounds simple,” says David Imai, Arc’s chief of design, “but removing the outboard changes the whole visual flow of the boat.”

That flow shapes the layout. It allows for better movement between zones. It opens up new possibilities for hosting and lounging, without compromising the utility center console owners expect: rod storage, livewell, fishboxes. It all stays. It’s just better integrated.

A helm that makes sense

Our team also spent time at the helm of traditional center consoles — studying how people navigated, adjusted settings, and interacted with the dash. Helms often feel fragmented. Systems seem haphazardly layered with screens and switches that don’t always communicate well or follow a clear logic.

The result isn’t just visual clutter. It creates hesitation, making the experience more complicated than it needs to be.

“Most people don’t want to feel like they're in an airplane cockpit,” says Ted Herringshaw, Arc’s product lead. “They want to feel confident and comfortable at the helm.”

By designing the Arc Coast’s system in-house, we’re able to build a helm that feels cohesive. Navigation, boat controls, and performance data live in one unified interface. It’s easy to read, responsive, and designed to grow with software updates over time.

Every line with purpose

The team developed the Arc Coast's structure and form with a similar focus on streamlined simplicity and purpose. Advanced technology and uncompromising performance inspired a pure, sleek design language. Every surface, line, and detail is made to feel clean and considered, without demanding attention or distracting from the experience on the water.

“It’s not about being minimal,” says Dylan Anderson, one of Arc’s industrial designers. “It’s about removing anything that doesn’t add value.”

The result is a boat that feels strong, fluid, and harmonious with the water. It’s purpose-built for all the ways we use center consoles today — from finding the perfect beach to chasing the big catch.

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