Marketing Lead

What we’re building

Our vision is to electrify all waterborne vessels, and we're starting with electric watersport boats.

An electric boat is superior to a gas boat in almost every way: not only is it way easier to maintain (the single biggest pain point of owning a gas boat) and a lot cheaper to operate (a day of use costs ~$10 compared to ~$100 for a gas boat), but it’s also quieter, faster, more stable, and cleaner, with no fumes or pollutants.

Battery tech is finally good enough to pull this off, but a truly performant electric boat also requires a strong, lightweight hull to accommodate the large battery. With years of experience in aerospace manufacturing, we believe we can disrupt the gasoline boating industry through first principle engineering, innovative production techniques, and a scrappy start-up approach to problem solving.

What we're looking for

We're looking for a marketing generalist that is excited by our vision, eager for the challenge, and willing to learn on the job.

This role will primarily be focused on building excitement and demand for our boats. However, given that we're an early stage startup, you will be working in a fast-moving, dynamic environment where the day to day needs of the company can shift quickly.

The scope of this role is large, but it's important to note that you are not expected to have prior experience across every responsibility, or even execute on each responsibility directly. Instead, your primary function will be to inform the company's strategy and coordinate relevant efforts — executing directly at times and managing vendors/agencies at others.

While this is not intended as an entry-level position, we're open to both mid-level and senior candidates. We will tailor the scope of the role to match your experience level.

Core responsibilities

  • Cultivating consumer demand using both owned and earned media channels
  • Organizing boat demos for potential customers and investors
  • Managing press relationships and strategy
  • Developing the brand strategy for the company and its products
  • Overseeing the creation of new marketing materials
  • Informing the design of all customer touchpoints
  • Orchestrating launch events

Basic qualifications

  • Excellent written and verbal communication skills
  • Obsession with the customer experience
  • Comfort engaging with engineers, customers, media, industry experts, and more
  • High initiative and an ability to work in a self-directed fashion

Bonus qualifications

  • Strong existing network
  • Experience working on website design and development
  • An eye for design and/or branding
  • Ability to work 50-60 hours a week
  • Ability to travel for networking, shows, and demos

At Arc, we encourage diversity and consider all qualified applicants equally for employment, regardless of background, identity, or status. You're welcome to reach out even if you don't meet many of these qualifications. Passion and aptitude make up for a lot.

What we value

We value these three things above all else:

  • Empathy, for colleagues and for customers
  • Pragmatism, for navigating ambiguity quickly and sensibly
  • Diversity, of background, opinion, culture, etc.

Given that we’re a small team working in a sometimes intense or stressful environment, it’s vital that our values align. We’d be happy to elaborate on any or all of these during the interview process.

What you’ll get

  • Smart teammates who will challenge you to be better
  • Access to and input over every aspect of the business
  • A meaningful equity stake
  • An opportunity to launch an industry-defining product in under a year
  • Knowledge that you’re helping save the environment
  • Health benefits
  • Lots of snacks

How to get the job

  1. Introduce yourself in an email to work@arcboats.com
  2. Do an initial phone screen with a member of the team
  3. Present on how you'd approach an actual scenario at Arc
  4. Meet the team at our warehouse in Los Angeles
  5. Get an offer!

Since we're a small team, we can move at whatever pace you'd like. If you're in a hurry, we can get through those steps in a matter of days. If you want to take your time, we can spread it out over weeks or even months. Either way, we generally respond to all emails within a few hours.

Hope to hear from you soon!

The crew at Arc